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Marketing · Agencies · Pipeline

Ticketing system for marketing.

A client brief stops getting lost in an inbox. A campaign has a deadline the whole team can see. And when the client asks where things stand, they look it up in the portal instead of sending another email.

Built for agencies of 5-50 people serving 10-100 clients, and for in-house marketing teams.

Book a demo · 15 min See use cases →
debesis.app/marketing-projects
Black Friday campaign — creative
Client: Acme · Team: Design
2d
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Client: TechCo · Strategy
5d
Social media — monthly content
8 clients · 240 posts
M
Q4 SEO audit
Client: ShopX · Sent
On-time delivery
92%
Three use cases

How Debesis helps agencies?

A marketing agency is an unusual kind of service business: many clients, a separate brief for each, dozens of deadlines and dozens of people who own a piece of the work. A ticketing system is what holds it together.

Use case 01

Creative agency — from brief to production

The client sends a brief. The account manager takes it in, tags it with campaign type, deadline and budget, and passes it on to strategy, design and production. Everyone can see what is due and when.

What Debesis does about it:

  • The brief becomes a ticket with fields — the client writes in or fills a form, and the system creates a ticket carrying project type, deadline, client and budget, so the account manager gets the whole picture at a glance.
  • Production workflow — strategy → concept → design → production → client approval → publication, with an owner and a deadline on every stage.
  • Attachments and file versions — creative versions live on the ticket, so nobody hunts for "the other version" across four Drive folders.
Use case 02

Performance marketing — many projects, retained clients

The agency runs thirty retained clients, each with campaigns, reports and optimisations of their own. When a client asks why CTR dropped, the answer is needed now, not tomorrow.

What Debesis does about it:

  • A queue per client — everything for that client in one view: campaigns, reports and the last questions they asked.
  • Automatic tickets from Google Ads and Meta — a CTR drop, a budget overrun or conversions below target raise a ticket for the account manager with a link straight to the dashboard.
  • Time reporting per client — how many hours the agency spent on a client this month, which is where contract and margin conversations start.
Use case 03

In-house marketing team

A ten-person marketing team serves eight departments — sales, HR, product, IT. Each wants creative, event materials or social content, and each wants it yesterday.

What Debesis does about it:

  • Internal request portal — sales needs a leaflet, so they fill in a form with the deadline, audience and format, and the five-email exchange never happens.
  • Prioritisation rules — a company event next week is high priority; "it would be nice to refresh that slide" goes to the backlog.
  • A monthly report for the CMO — which department requested the most, how much was delivered and how long it took, which is the argument you take into a budget conversation.

What is a ticketing system for a marketing agency?

A ticketing system for marketing replaces scattered communication — email, chat, phone calls, notes on a desk — with a single board of structured cases. Every request, whether from a client or a colleague in another department, becomes a ticket with a deadline, an owner and a status.

For a marketing agency it does three things: the client checks the status of their projects in the portal instead of asking by email, the team knows what to work on without a status meeting, and the agency's owners can see profitability per client as it happens.

In in-house marketing teams it turns the stream of requests from the rest of the company into something orderly, and gives the CMO real figures: how much work was done, for whom and how fast — the case for budget and headcount.

Related pages

Ticketing system for marketing — frequently asked questions

The questions agency directors and marketing managers ask us most often.

How is Debesis different from Asana, Trello or ClickUp?

Those are project management tools: good for the team inside the agency, but your clients don't log into them. Debesis puts project management and a client portal together — the client sends a brief by email or form, follows the status in the portal and gets notifications, while your team works a kanban board. There is also a built-in helpdesk for the day-to-day questions clients ask along the way.

How does Debesis cope with thirty or more clients?

Each client gets a separate space with its own projects, documents and team. An account manager sees their own clients in the sidebar and opens one to get the full context. Filters work by client, status, deadline and project type, so there is no tab-switching.

Do clients have to log in to Debesis?

No. They can keep working entirely by email, exactly as before. They can also be given access to the client portal, where they see their projects, statuses, invoices and history. Many agencies mix the two: email for most clients, the full portal for the larger ones and long-term partners.

Is Debesis any good for tracking performance campaigns?

Debesis will not replace the Google Ads or Meta dashboard. It can, however, take alerts from them — a CTR drop, a budget overrun, conversions below target — and raise a ticket for the account manager with a link to the panel, so nobody has to review every campaign by hand each morning.

How do we account for time spent per client?

Time tracking is built into the ticket: start it, do the work, stop it. The monthly report shows how many hours went to each client and in which categories — strategy, design, production. That is what hourly invoices are built from, and what the "this client costs more than they pay" conversation needs.

Can Debesis be connected to our Slack?

Yes. New tickets appear on the team channel, tickets can be created from Slack with a command, and status updates come back into the thread. Nothing about how the team talks internally has to change — Slack stays, the tickets run behind it.

Start with a demo

We'll show you this on your own portfolio.

Bring the last three to five client briefs and we'll show you what they would look like in Debesis. Fifteen minutes, no slide deck.

Book a demo · 15 min